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Meet BBLF Success at Kaufland Bulgaria

September 21, 2022
Meet BBLF Success at Kaufland Bulgaria

The seventh edition of our Meet BBLF Success initiative took place on 16 September 2022 to increased interest from BBLF member companies. Owners, CEOs and senior executives of over 25 companies from the Forum’s responsible business  community attended the meeting and got a closer look at the successful development strategy of Kaufland Bulgaria.

Our latest series of events mottoed Meet BBLF Success is designed to allow BBLF companies to get a closer look at the inspiring success of their peers in various sectors - their entrepreneurship, achievements, innovations and CSR practices. The CEO format also seeks to be a useful platform for high-level networking, and thus facilitate collaboration between member companies.

The first edition in the new business season was hosted by Kaufland Bulgaria: a well-known leader in the modern trade sector with an annual turnover of nearly BGN 1.7 billion, a team of over 6,500 employees and innovative solutions to the benefit of society and the environment.

At the opening, BBLF Chairman Levon Hampartzoumian noted that it is the development and good practices of companies like Kaufland that have laid the foundations of this country’s modernisation and the well-being of its people.

Ivan Georgiev, Kaufland Bulgaria‘s Finance and Administration Director, said: "We are honoured to host the BBLF meeting and to present to our peers and partners the history, mission and vision of our company. I believe that in our role as one of the leading companies in the country and a front-runner in the modern trade sector, we prove every day our responsibility and commitment to society with quality, transparency and sustainability."

Kremena Georgieva, Corporate Communications Manager, introduced the guests to the values and quality of the series of Bulgarian products ofKaufland’s own brand "Brey!". With a focus on traditional local foods and tastes, the brand is a product of the sustainable and long-term strategy to support Bulgarian producers that Kaufland has been developing for years. 

Guests had the opportunity to visit the company's headquarters in Sofia, explore the largest hypermarket located nearby, taste selected products from the "Brey!" range and exchange contacts and ideas for cooperation.

Among the guests were owners, CEOs and senior managers of companies from the BBLF community, including the Bulgarian Stock Exchange, Lindstrom, dm Bulgaria, Unique Estates, Interlang, NLP Bulgaria, Sunlight Health, Baristo, Alliance Print, Revex, Bulavto, Think Smart, Lead Vision, Interimage, Shell, Sodexo, Electrolux Professional. On behalf of BBLF the event was also attended by the Executive Director Georgi Ruitchev, Deputy Director Gabriela Marinova and Board member Miroslav Petrov.

For more photos please see the gallery below.

Stay tuned for the next edition of Meet the BBLF Success!

If you would like to host a similar visit from member company executives, please contact us at office@bblf.bg.