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Over 85 Campaigns Compete for the Prestigious BAPRA Bright Awards 2014

April 16, 2014
Over 85 Campaigns Compete for the Prestigious BAPRA Bright Awards 2014

The winners will be announced at a ceremony on May 13, at Kempinski Hotel Zografski Sofia

86 campaigns submitted by 20 agencies, 6 companies and organizations take part in the annual PR contest, organized by Bulgarian Association of PR Agencies (BAPRA) – BAPRA Bright Awards. BAPRA announces a 7% increase in the number of the applications comparing to last year. The winners at BAPRA Bright Awards 2014 will be announced at a ceremony on May 13, at Kempinski Hotel Zografski Sofia.

This year the most competitive categories are: “Sustainable Development Campaign”, “Communication Campaign of the Year”, “Innovative campaign of the Year” and “Special Event of the Year”. The numbers of the competing projects by category are:

  • Category “Sustainable Development Campaign” – 19 campaigns;
  • Category “Communication Campaign of the Year” – 19 campaigns;
  • Category “Special Event of the Year” – 18 projects;
  • Category “Innovative campaign of the Year” – 13 campaigns;
  • Category “Campaign, implemented by Internal PR Department” – 6 campaigns;
  • Category “Communication Campaign in the Public Sector“ – 5 campaigns;
  • Category “Agency of the Year“ – 6 agencies;

„We are delighted that this year continues the trend of increasing number of the submitted projects in BAPRA Bright Awards. Really strong PR and communication campaigns participate this year. Although, 2013 was a difficult year to the business of PR in Bulgaria, the quality of the competing projects is a proof that the challenges do not stop us; on the contrary – they have made us bolder and more creative.”, comments Nikolay Nedelchev, Chairman of BAPRA Board 2013-2014.

This year, 20-member jury committee evaluates the most successful PR campaigns in Bulgaria.  All jury members are recognized PR and communication experts worldwide. The Jury Chairman is Mr. David Gallagher, President of the International Communications Consultancy Organization (ICCO) and the 2013 Jury President of the PR Lions at the Cannes Lions International Festival of Creativity. Among the other remarkable jury members are: Christophe Ginisty, an international public relations guru and a specialist of social media, reputation management and crisis communications in the digital age, and founder of the non-profit organization - WebDiversity; Bart de Vries, member of the IPRA Board since 2009; Yanina Dubeykovskaya, PhD, co-Chair of the WCFDavos Committee and Content Director of the World Communication Forum Davos, Switzerland; Dr. Zehra Güngör, The 2014 President of the International Public Relations Association (IPRA); John Saunders, Regional President for Fleishman-Hillard Europe, Middle East and Africa (EMEA); Francis Ingham, the Chairman of the jury at BAPRA Bright Awards 2013 and the Chief Executive of the International Communication Consultancy Organization (ICCO) and others. Meet all outstanding jury members here:

The official partnering organizations of BAPRA Bright Awards 2014 are the Bulgarian Business Leaders Forum (BBLF), the Italian Chamber of Commerce (Camera di Commercio Italiana in Bulgaria), the Hellenic Business Council in Bulgaria (HBCB) and German-Bulgarian Chamber of Industry and Commerce.

Media partners of the contest are: Bulgarian National Television, Manager Magazine, daily newspapers 24 chasa and Trud, SeeNews,,,,, PR&Media News,,,,,,, B2B Magazine and

Sponsors of the project are: Kempinski Hotel Zografski Sofia, Protechnica, Brangaba, Tekama, Dve Events, Gettyimages, Coca-Cola, Zagorka and ABSOLUT.

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For any questions towards the contest or to join as a partner, please send your inquire to:


BAPRA Bright Awards

BAPRA Bright Awards was established in 2010 and was quickly recognized as the only forum where Bulgarian PR professionals are enabling to compare their achievements with the best PR practices worldwide. Each year the fully international judging committee evaluates the most successful PR campaigns in Bulgaria. All its members are recognized and outstanding PR and communication experts worldwide. Every jury member evaluates the submitted entries in particular category absolutely confidentially and independently apart. With each passing year, the number of the entries increases significantly. In 2013, 80 entries took part.


Bulgarian Association of PR Agencies (BAPRA) is established in 2001 as an independent non-profit organization   to support and strength PR as an activity, working in favor of the modern society development. BAPRA aspires to improve partnership between PR business and the state, even more to build relations with local authorities in Bulgaria, academic circles, business, civil organizations and media. BAPRA aims to promote quality and ethical standards guaranteed through self regulation, regarding to transparent, respectable and socially responsible PR business in Bulgaria. BAPRA is the voice of the Bulgarian PR business.