On March 16th EKO fuel stations start the first radio reality show for reasonable driving Call When You Get There. The show is designed entirely for young drivers - thus they will understand that the driving license is not an insurance policy against road challenges and responsible driving is a lesson that you learn every day.
The first radio reality show for reasonable driving is organized within its long-term CSR program Call When You Get There. The program was launched in 2006 in order to promote reasonable and tolerant behavior on the road emphasizing on the personal responsibility of each and every driver. The main principles of the program are the positive tone and its practical purposes.
"We chose this unconventional radio format to provoke not only the contestants but all the listeners to be more cautious on the road. In our reality show everybody is a winner because they will get valuable lessons how to be more reasonable drivers" said Nana Serkedzhieva, EKO Bulgaria Marketing and PR Manager.
Full information about the requirements and the first radio reality show for reasonable driving Call When You Get There you can find on www.zar.bg
