CSR

Companies | Categories | Questionnaire

Company Name USIT COLOURS BULGARIA Ltd. Contact Person Rossitza Kostova Position Managing Director Telephone +359 2 9811900 E-mail rossi@usitcolours.bg, sofia@usitcolours.bg Website http://www.usitcolours.bg

CSR PROFILE BOOK
Questionnaire

1. How does the concept of Corporate Social Responsibility correspond with the mission and heritage of your company?
‘One thing is for sure – the young will inherit the earth. It stands to reason, then, that any investment in the
future of young people is an investment in the world’s future.’

USIT COLOURS exists to make world travel available and affordable to students and young people. Every year USIT COLOURS helps thousands of them to discover new countries, cultures, languages and gather new impressions. We at USIT COLOURS believe that the travel and tourism have a very important social role in the society as international travel broadens the mind and assist the traveler in appreciation of the real uniqueness of each nation’s culture. If we look into the conflicts, that tear the world apart, we would realize that very often they are provoked from the ignorance of the “difference” of the opponent side and the lack of good will to accept that.

Our goal is to achieve excellence in our performance by offering the best and most competitive products and services to our customers, by satisfying the requirements of our partners and, last but not least, by providing an opportunity for advancement for all our employees. We at USIT COLOURS want success but not at any cost of what we consider higher values.


CSR CATEGORIES

2. What is your company's CSR involvement with the COMMUNITY?
Community projects:

- supporting the performance of young Bulgarian artists and promoting their artworks in a non traditional space:

Project “ID 2000”
Capturing some instant moments of the Bulgarian party life in 1999, the aim of the ID 2000 project was to give an impression about the common spirit and identity of the young generation in Bulgaria, at the beginning of the year 2000. The photos for the project ID2000 had been taken by the young photographers MISIRKOV & BOGDANOV on SKY PARTIES’99 in Sofia. They were shown in party-exhibition in club ‘Vsi Svetii” and club “Chervilo” in Sofia as well as on the windows of USIT COLOURS office. Calendar with the most impressive photos was produced.

Project “Uniform Christmas Tree”
The project “Uniform Christmas Tree” is a photo-series of 12 girls, shot in one and the same posture, outlining the silhouette of a Christmas tree, each one holding high above her head a star, specially designed for her individuality. The project is developed by the young Bulgarian artists - Gabriela Alexandrova and Asen Emilov – students in National Academy of Theatre and Film Arts and presents their attempt to build a portrait of the Bulgarian young generation through the individual expression of every girl. The exhibition of the 12 photographs (each consisting of two frames sized 60x70 cm) on was displayed on USIT COLOURS windows. Part of the project was a distribution of 16000 free postcards and production of a calendar with the images.

- supporting the young in unequal position

Supporting the project “NA JIVO”
The project is part of the program “Art for Social Change – Play against Violence” which involves professional artists in performing arts, music and visual arts to work with young people who have been confronted with violence in order to stimulate their social re-integration and activity. “Na Jivo” represents the involvement of 19 artists who have been working the last 2 years with 110 children (aged 6 to 20) from the Home for Children and Young People “Lyuba Teneva” and the “Social Support School” at the municipality of Berkovitza to enrich their social experience, help them accept new social roles and overcome the existing ones and the differences of the surrounding they live in. USIT COLOURS supported the project “Na Jivo” by popularization of the initiative trough free postcards and calendar with the children were maid available to a lot of trade and non for profit organization both in the country and abroad. We wanted to focus the attention of the society to the children who we treat different without realizing that we are the ones that create the difference.

- supporting cultural & sport events such as “Sofia Music Film Fest”, “Philiphopoli Nights” – film fest Plovdiv, “Love if Full” – film fest Varna, “Balkan youth festival”-Gabrovo , parties, youth sport events for skateboard, ice-climbing, beach volleyball etc.


3. What is your company's CSR involvement with the ENVIRONMENT?
-


4. What is your company's CSR attitude towards your EMPLOYEES?
The people are the most important asset of USIT COLOURS and thus we make sure that they:
- work in healthy, safe and friendly environment;
- are paid well and stimulated financially to achieve better performance;
- are encouraged to express opinion and their ideas are listened to;
- are given proper skill development trainings and travel opportunities;
- have parties and other informal team building events.


5. What is your company's CSR involvement with YOUNG PEOPLE and EDUCATION?
Despite that the main business of the company which is targeted at the young people, USIT COLOURS also operates and supports different non for profit initiatives in that area such as:

- supporting the activities of different student organizations such as the university student unions, AIESEC, BEST, IACES etc.

- creating practical business opportunities for university and secondary school student:

“USIT COLOURS in your University” competition for the best business plan created by one ore team of university students awarded financially and with the opportunity for the student/s to put on practice their plan.

“ISIC development”. Joint project with Junior Achievement giving possibility to the student companies operating under the Junior Achievement program to become real business partners of USIT COLOURS. The students were provided with product and skills training which would give them opportunity to integrate the ISIC into their business activities and generate revenue. There was additional award for the most active student company.

- creative thinking

“Destination United Kingdom” – a project initiated by USIT COLOURS and organized in cooperation with British Council and British Airways aimed at promoting the different language and cultural exchange programs for students and youth in United Kingdom. Part of the project was an essay writing competition on the Marcel Prust’s saying “The real voyage of discovery is not in seeing new lands but in seeing with new eyes”. The winner was awarded with trip to UK and language course program in London.


6. What is your company's practice of BUSINESS ETHICS?
For this part of the questionnaire ask our partners.

Download file